Based: Los Angeles, CA
Description: It is well LA is a clothing line designed and manufactured in Downtown LA. The line gives a sense of comfort while being refined enough to wear to work. It is important to It is well LA to use quality fabrics. To help offset the use of water in the fashion industry, It is well LA partners with Generosity.org, a charitable organization digging wells for people around the world who do not have access to water.
Social Responsibility: American Made, 10% proceeds go to Generosity.org.
Consciously produced clothing for women has exploded in growth. Just a few years ago if purchasing locally made clothing was important to you, there wasn’t a lot of choices and it was difficult to find out what they actually were. After the Rana Plaza disaster in 2008, consumers really started to pay more attention to where their clothes were made and who was actually making them.
Small independent labels have been sprouting up as well as the biggest brands in the country are getting behind local production, which further proves that more and more consumers are demanding quality more than quantity.
If you have made the decision to make a conscious effort to support locally made brands, hopefully this list will help you get started. If you are already shop small and local brands and see that we’ve missed someone, we’d love to know!