Based: Los Angeles, CA
Description: Heidi Merrick, owner and designer of her brand, creates beautiful apparel, inspired from the California Coast where she lives. The Heidi Merrick line is crafted responsibly in her studio by local cutters and sewers. The clothes in Heidi Merrick's line are sophisticated, modern and romantic.
Social Responsibility: Cut and Sewn in USA
Consciously produced clothing for women has exploded in growth. Just a few years ago if purchasing locally made clothing was important to you, there wasn’t a lot of choices and it was difficult to find out what they actually were. After the Rana Plaza disaster in 2008, consumers really started to pay more attention to where their clothes were made and who was actually making them.
Small independent labels have been sprouting up as well as the biggest brands in the country are getting behind local production, which further proves that more and more consumers are demanding quality more than quantity.
If you have made the decision to make a conscious effort to support locally made brands, hopefully this list will help you get started. If you are already shop small and local brands and see that we’ve missed someone, we’d love to know!