Based: Los Angeles, CA
Description: After working for large brands in the United States, Stefania Borras moved to NYC where she started Datura in 2013. Datura is an online brand focusing on locally made, sustainable, women's clothing. Datura is dedicated to being a transparent, sustainable brand that uses all natural, luxurious fabrics. The Datura clothing line is made in NYC and can be purchased on their e-commerce site. Datura pieces are meant to be seasonless and often come from nature inspirations.
Datura is a curated line of timeless design and effortless femininity, created for the independent women of the world. Handmade in New York, Datura is interested in the incredible connection between the nature and the urban lifestyle.
Datura's conscious ethos encourages slow fashion by producing handmade clothes locally. Materials and processes are critical to Datura and can succeed in being sustainable due to a tightly controlled manufacturing process.
Through a web-only distribution philosophy, Datura cultivates a direct and personal bond with the people we meet, including like-minded artists around the world, collectively drawn to alluring, versatile, and timeless pieces.
Social Responsibility: Handmade, Made in USA, Woman Designer
Consciously produced clothing for women has exploded in growth. Just a few years ago if purchasing locally made clothing was important to you, there wasn’t a lot of choices and it was difficult to find out what they actually were. After the Rana Plaza disaster in 2008, consumers really started to pay more attention to where their clothes were made and who was actually making them.
Small independent labels have been sprouting up as well as the biggest brands in the country are getting behind local production, which further proves that more and more consumers are demanding quality more than quantity.
If you have made the decision to make a conscious effort to support locally made brands, hopefully this list will help you get started. If you are already shop small and local brands and see that we’ve missed someone, we’d love to know!