Based: Los Angeles, CA
Description: Famous for its super-soft fabrics and irreverent attitude, Mother is unique for its genius in keeping an indie spirit while still offering fits and washes that appeal to a wide range of women. Mother manufactures jeans in the USA. The brand pushes technological boundaries when it comes to soft denim.
Sources: Mother lists the fabric used in each pair of jeans. To improve transparency,they could add the source of each fabric.
Social Responsibility: Mother supports the slow, made local, Made in USA movement.
Denim brands are widely known for using chemical dyes. A compelling reason to buy American made jeans is that the United States has regulations around the use and discarding of toxic chemicals. This is not to say that U.S. workers are not exposed to toxins, but the probability is less. You will lower the probability even more if you do a little research into the brands from which you buy.
There is hope in the greening of jean manufacturing. Denim companies started slowly realizing that their processes were actually killing people. While many still ignore the facts, there are now many companies changing old ways.
While it is ultimately the responsibility of denim manufacturers, the consumer also has a critical part in this transformation. When consumers demand change as a collective, companies often change their ways out of necessity, not necessarily by choice. The fact is that today it is possible to create the same product at the same price using more eco-friendly processes. Consumers and brands need to be educated on the outcome of not moving to new processes.
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