Based: Nashville, TN
Description: Imogene + Willie has the best story in retail: one of being broke, in love, full of talent + hope and a vision that epitomizes the American Dream. Click here for the: Imogene + Willie back story. Everything is made in America out of either fabric from North Carolina or Japan.
Social Responsibility: Passionate about USA production and every single item they sell shows transparency of origin. Imogene + Willie has a repair program to extend the life of your jeans.
Denim brands are widely known for using chemical dyes. A compelling reason to buy American made jeans is that the United States has regulations around the use and discarding of toxic chemicals. This is not to say that U.S. workers are not exposed to toxins, but the probability is less. You will lower the probability even more if you do a little research into the brands from which you buy.
There is hope in the greening of jean manufacturing. Denim companies started slowly realizing that their processes were actually killing people. While many still ignore the facts, there are now many companies changing old ways.
While it is ultimately the responsibility of denim manufacturers, the consumer also has a critical part in this transformation. When consumers demand change as a collective, companies often change their ways out of necessity, not necessarily by choice. The fact is that today it is possible to create the same product at the same price using more eco-friendly processes. Consumers and brands need to be educated on the outcome of not moving to new processes.