Based: Los Angeles, CA
Description: GENETIC strives to create stunning jeans that fit and flatter all body types to perfection. They also want to do more for their community, country and their customers. Their goal is to ethically make beautiful, premium jeans and sell them at a fair price.
Sources: In 2016 GENETIC started manufacturing all denim in-house. As an opportunity to improve transparency, we recommend notating this on each item and specifying from where each fabric is sourced.
Social Responsibility: Their mission is to ethically make jeans at a fair price and to do this they stopped outsourcing production and created a recycling program to reduce textile waste. Made in USA.
Denim brands are widely known for using chemical dyes. A compelling reason to buy American made jeans is that the United States has regulations around the use and discarding of toxic chemicals. This is not to say that U.S. workers are not exposed to toxins, but the probability is less. You will lower the probability even more if you do a little research into the brands from which you buy.
There is hope in the greening of jean manufacturing. Denim companies started slowly realizing that their processes were actually killing people. While many still ignore the facts, there are now many companies changing old ways.
While it is ultimately the responsibility of denim manufacturers, the consumer also has a critical part in this transformation. When consumers demand change as a collective, companies often change their ways out of necessity, not necessarily by choice. The fact is that today it is possible to create the same product at the same price using more eco-friendly processes. Consumers and brands need to be educated on the outcome of not moving to new processes.